The Hello Campaign
2011 was the national year of communication, known as the
Hello campaign. The Communication Trust ran Hello
in partnership with Jean Gross, Communication Champion for
Hello aimed to make children and young people's
communication a priority in homes and schools across the country.
The campaign had a special focus on championing the needs of
children and young people with speech, language and communication
needs (SLCN) and their families.
Hello was sponsored by BT and Pearson Assessment and backed by the
Department of Education and Department of Health.
The Communication Trust gathered the expertise of its Consortium
and partners to deliver results including:
• Worked with 200 local co-ordinators across the country from
local authorities, primary care trusts and speech and language
therapy teams to embed the Hello campaign locally.
• Developed monthly themes to help give focus to each month.
Click here to view the themes.
• Created resources for parents and members of the
children's workforce and disseminated these to over 400,000
• Developed three strategic projects (A Chance to
Talk, Communication Ambassadors and
Talk of the
Town) to support parents to develop their children's
communication skills and schools in their growing role as
commissioners of SLCN services.
• Secured nearly 700 articles in national, trade and local
media on the issue of children's speech, language and
• Ran innovative events including No Pens Day
Wednesday and the Shine a Light communication awards
• Partnered with parent facing brands including National
Family Week, FINK and Chapman Entertainment on the creation of Raa Raa the
You can download the Hello journey document outlining
highlights from 2011 here.
You can also download the full evaluation report of